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As a singer/songwriter, Lovely Hoffman had to wait for her chance to shine. While studying in college, she came to a crossroads, whether to pursue singing or to finish her studies. She chose the latter knowing that she had the talent and that wont never go away. And that is what she has, talent in abundance. She has found success with her song ‘Cant Wait’, which was embraced by radio stations. Lovely Hoffman used this success to established herself further by performing on shows with Ne-yo as well as T-Pain during his two day tour in Boston.

She’s now positioned as R&B’s Newest Face and is anticipated to carry in new energy, new sound and new style.

The Hip Hop Chronicle had the pleasure to get Lovely’s thoughts on her musical influences, where she sees herself going and has some advice for upcoming artists.

Who is Lovely Hoffman?

First I want to thank you for this interview. It is truly a pleasure. I would say that
Lovely Hoffman is an ambitious, educated, and hardworking musician. I am an artist that uses music as a tool to empower and educate people about the world in which we live.

How did you get the name Lovely Hoffman?

Well, ever since I was young my family has referred to me as Lovely. Actually all of my sisters have nic names. I have a sister who we call Muffin and another sister that we call Boogie. I guess it just stuck.

For those who are not familiar with your sound, how would you describe it?

I would describe my sounds as diverse. In some songs you will get a laid back feel like “Can’t Wait” and in other songs you will get a stronger sound like “I Want to Love You.” I started out singing in church so you will definitely hear the gospel influence in my music. As far as content goes my songs cover as range of topics including love, heartache and pain. But some of my music is socially conscious as well, so you’ll hear music that empowers and encourages people to think like “Motherland”.

Lovely Hoffman - Cant Wait (Video)

Lovely, tell us about your musical influences?

Wow, there are so many great musicians. Fred Hammond and Richard Smallwood are gospel artists that I grew up listening to. I love Sam Cooke, Stevie Wonder, Lauren Hill, India Arie, the list goes on. I love these musicians because they are so talented and skilled at what they do. I feel like character is everything and what these people stand for is very positive. When I reflect on the type of career I want these are the people that I aspire to be.

What are your favorite R&B albums and why?

I love the Miseducation of Lauren Hill. I can listen to this album over and over again. There are so many different themes in this album. Lauren Hill is so talented and smart. Some of my favorite tracks are “Zion” and “Doo Wop, (That Thing).” I can not wait for her to release new material.

You’ve opened for some huge R&B acts like T-Pain and Def Jam’s Neyo and Lloyd, what was that like?

It was an amazing experience. The energy that these artists brought to the stage was wonderful. I did not know Neyo wrote so many songs for other artists until the show when he started performing the material he wrote. It was so powerful and motivational to see these artists do what they do. You could really see they loved doing it.

Lovely Hoffman - I Want To Love You

For aspiring R&B songwriters and singers, what advice can you give?

I would say to hang in there even when times get tough never give up on what you want to do. Learn the music business by reading and studying. And most importantly, art is all about expressing yourself and sharing your experiences. Do not be influenced by anyone or sing music that will comprise who you are. Stay true to who you are and your music.

You recently went to Africa, what did you do down there?

Yes, I went to Senegal and it was one of the best experiences of my life. I took six students to Africa to learn about their culture and to build relationships with children from Senegal. We learned how African people are so motivated and how they have their own businesses. We made shoes, jewelry, and drums. We also had the opportunity to visit historical sites like Touba, which is home to one of the most beautiful Mosque in Africa. We went to Goree Island to see the slave prisons that our ancestors were housed in before being taken to the Americas. This trip went hand and hand with my song “Motherland” which promotes self pride. I think that teaching children who they are is an integral part of promoting change for our youth. Every African-America should go to Africa.

Lovely Hoffman - Motherland

What can we expect from Lovely Hoffman in the near future?

You can expect to hear more music that empowers the youth. You can also expect to see me in different fields like music theater. I love musicals.

Our thanks and support go out to Lovely Hoffman and her label.

Be sure to head over to her Myspace

Expect big and ‘Lovely’ things from Lovely Hoffman